
96% default to milk — few know sesame seeds have 10× more, gram for gram. If adults don't know this, children have no chance unless someone teaches them. The Nutrition Program takes children from BeSmart (ages 4–9), building the instinct to tell healthy from junk, to Nutrition Smart (ages 8+), going deep into the real science of their food.
Trusted by schools & CSR partners including Tata Coffee · EY · IBM · Oracle · BNP Paribas · Dr. Reddy's · Cytiva · FSSAI
In India, 61% of deaths are linked to non-communicable diseases driven largely by poor nutrition literacy — not a lack of food. Childhood obesity affects 14.4 million children, the second highest of any country. Nutrition knowledge is the missing layer.
| What Children Struggle With | What This Program Builds |
|---|---|
| Can't tell healthy food from junk | A clear, instinctive sense of healthy choices |
| Default to milk for calcium | Knowledge of real nutrient sources |
| Can't read a food label | The ability to interpret one |
| Eat on habit, not awareness | Informed, conscious food choices |
Before children are ready for nutrient-level detail, they need the basic instinct — healthy or junk, good habit or bad. BeSmart builds that through a colourful board game.
Nutrition Smart isn't one fixed game — each mode builds a different layer of nutrition knowledge, all based on NIN data.
| Mode | What Children Explore |
|---|---|
| Calcium & Iron | Which foods are actually richest in calcium and iron — 1 of 15 nutrients covered |
| Balanced Diet | What a balanced diet looks like in practice |
| Food Categories | How different foods group together |
| Nutrient Champions | Which foods are richest in each category |
Characters and food cards anchor each concept in something concrete and memorable — not abstract facts.
Gameplay brings each concept to life — sorting, comparing, and choosing, not memorizing.
Children start noticing their own food choices at home, connecting learning to daily life.
Repeated play across a 4–20 hour syllabus turns awareness into a lasting instinct.
A child who reached for packaged snacks starts playing Nutrition Smart in class. Over the syllabus, they learn which foods are truly rich in calcium and iron, and rediscover traditional Indian foods they'd overlooked. At home, they start asking what's in their food — and soon parents notice them pointing out healthier options, unprompted. The goal is not perfection. The goal is awareness — because awareness is the first step toward lasting change.
Teachers deliver BeSmart and Nutrition Smart using the provided syllabus and materials. No facilitator required — best for a low-effort introduction.
We deliver classroom sessions directly with your students using the full syllabus — best for a guided, in-person experience.
Your children already have access to food. Join schools across India helping children build the nutrition awareness and healthy habits they need to thrive — in school and far beyond it.
One cricket-inspired life lesson and one reflection exercise, weekly — for teachers, school leaders, and parents building wiser learning environments.