How It Works

how it works

Problem & Solution

Despite a fast-growing economy and the largest anti-malnutrition program, India has the world’s worst level of child malnutrition.

Despite India’s 50% increase in GDP since 1991, more than one-third of the world’s malnourished children live in India. Among these, half of the children under age 3 years are underweight and a third of the wealthiest children are over-nutrient.
One of the major causes of malnutrition in India is economic inequality.

The result from the National Family Health Survey(NFHS) that about 38% of children in India were stunted and 35% were underweight during 2015–16.
The prevalence of stunting and underweight children varies considerably across Indian districts.

The study found the inverse relationship between the district’s economic development with childhood stunting and underweight.
The concentration of stunted as well as underweight children was found in the least developed districts of India.


There is no one fit solution for the malnutrition problem. People with different Socioeconomic status needs different solutions.
People with higher income need the right knowledge and nudge to change their food eating pattern.

People with low socio-economic status need the right knowledge and skills and nutritious food to overcome malnutrition.

To provide the right knowledge we have designed games, storybooks, and workshops based on nutrition and a healthy lifestyle for children and youth.
Revenue earned from selling these products will be used to provide nutritious food to underprivileged children.

How We Spend